Jonathan Ive on Apple’s Industrial Design Strategy

A rare interview.

For many people working in the creative industries, the bedrock of Mac believers, Ive is a hero, a creative genius: the man who transformed computers from grey boxes to objects of desire, design statements.

That's what D&AD has recognised and rewarded. But you don't have to be a creative purist to appreciate what Ive does. For everyone who loves Macs and iPods and iPhones for their intuition, for their clean aesthetics, for their leading edge, elegant functionality, Ive is the man who made technology both beautiful and accessible.


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Published: May. 25th, 2008. Categorized: Text. Tagged: Apple, Design, Ives





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