June 2007

6 Myths of Creativity


Amabile and her team are still combing through the results. But this groundbreaking study is already overturning some long-held beliefs about innovation in the workplace. In an interview with Fast Company , she busted six cherished myths about creativity. (If you want to quash creativity in your organization, just continue to embrace them.) Here they are, in her own words.


Published: Jun. 4th, 2007. Categorized: Text. Tagged: Creativity, Innovation

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